Web design proposal template

Page count, phases, what the client has to provide, and what isn't included. The proposal structure that stops a five-page site from becoming a twelve-page one.

The parts of a web design proposal

Overview: what the client's current site fails to do and what the new one will do for the business.
Deliverables: exact page count and features, one per line.
Process: discovery, design, build, launch, with what the client does at each step.
Client responsibilities: content, images, logins, feedback within five business days.
Exclusions: hosting, domain, copywriting, photography, ongoing maintenance.
Investment: phases as line items, deposit, balance.
Timeline and next step.

Wording

DeliverablesKick-off call and sitemap; responsive design for desktop and mobile; [five]-page website build ([Home, About, Services, Portfolio, Contact]); contact form with email notifications; basic on-page SEO and analytics setup; 30-minute handover and training session.

Client responsibilitiesClient provides all text, images, brand assets and logins within [10] days of kick-off, names one person to approve work, and returns feedback within 5 business days of each request. Delays on Client's side move the launch date accordingly.

ExclusionsHosting, domain and third-party plugins are billed directly by the provider. Copywriting and photography are not included. Post-launch changes are billed at [$95]/hour or under a separate maintenance agreement.

The Web developer template drops this straight into the proposal.Paperwork fills the proposal, contract, invoice, SOW, NDA and change order from one form, and your client signs from a link. $19 once. Try the free demo first.

Try it free Get Paperwork · $19

Price by phase, not by hour

"Design (5 pages): $1,500 · Development and CMS setup: $2,500 · Launch, SEO and analytics: $400" reads like a plan. "40 hours at $110" reads like an argument waiting to happen. Phases also make a change order easy: a sixth page is a design line and a build line.

The content problem

Nine out of ten late websites are late because the client hasn't sent the text. The ten-day content deadline and the "delays move the launch" sentence are the fix. Offer copywriting as a paid add-on and half your clients will take it.

After the yes

Proposal accepted, the same project in Paperwork produces the agreement, the deposit invoice, and later the final invoice and receipt, all with the same numbers. When the client asks for a booking form in week three, the change order tab handles it.