Graphic design contract template
Concepts, revision rounds, final files, and who owns the rejected concepts. The plain-English agreement designers actually get signed.
What goes wrong on design projects
Endless revisions, "can I also get it in green", clients using an unpaid draft, and arguments about source files. Every one of those is prevented by a sentence in the agreement. Here they are.
How many concepts?
Three is the sweet spot. One feels like no choice; five invites Frankenstein feedback ("the icon from 2 with the type from 4"). Say in the proposal that concepts are directions, not finished logos, and that one will be developed.
Define a revision round
The single most valuable sentence in a design contract: a round is one consolidated set of feedback. Without it, a client's five separate emails in a week become five rounds, and you have no way to say so politely.
Deposit and kill fee
50 percent up front on branding work is standard. If the client cancels after concepts are presented, the deposit covers it. That's your kill fee; you don't need a separate clause.
Source files
Decide in advance whether editable source files are included. Many designers include them for logos (the client needs the SVG) and charge extra for layered files of print work. Whatever you choose, put it in the deliverables list so it's never a surprise.